The Best Men Can Be

30 years ago we launched our tagline ‘The Best A Man Can Get.’

As a brand that encourages men to be their best, we are committed to driving change that matters and promoting #TheBestMenCanBe.

To help make this a reality, we are distributing $1 Million per year for the next three years to non-profit organizations executing the most interesting and impactful programs designed to help men of all ages achieve their personal best.

We’re proud to celebrate men who represent #TheBestMenCanBe. Men who are advocates, mentors, and leaders in their communities, actively demonstrating what it means to be a great man, every day.

Grant -

The best men can be leaders of support groups for men who are dealing with abuse, suicide and addiction.

Tony –

The best men can be recovering addicts who turn their lives around, an then help others do the same.

Carlos -

The best men can be mentors who teach art to underserved and incarcerated kids.

Don -

The best men can be veteran firefighters who lead by example and promote diversity within their crew.

Derrick -

The best men can be athletes who make a positive impact on people’s lives by being honest about their depression.

Ethan -

The best men can be counselors that form deep bonds with kids who are having a hard time in school and in life.

Todd -

The best men can be police officers who advocate for more empathy in traumatic situations.