The Best Men Can Be


30 years ago we launched our tagline
‘The Best A Man Can Get.’

As a brand that encourages men to be their best, we are committed to
driving change that matters and promoting #TheBestMenCanBe.

To help make this a reality, we are distributing $1 Million per year for the next three years
to non-profit organizations executing the most interesting and impactful programs designed to
help men of all ages achieve their personal best.

Our Commitment

We’re proud to celebrate men who represent #TheBestMenCanBe. Men who are advocates, mentors, and leaders in their communities, actively demonstrating what it means to be a great man, every day.

Grant - Todd The best men can be leaders of support groups for men who are dealing with abuse, suicide and addiction.
Tony – ToddThe best men can be recovering addicts who turn their lives around, an then help others do the same.
Carlos - ToddThe best men can be mentors who teach art to underserved and incarcerated kids.
Don - ToddThe best men can be veteran firefighters who lead by example and promote diversity within their crew.
Derrick - ToddThe best men can be athletes who make a positive impact on people’s lives by being honest about their depression.
Ethan - ToddThe best men can be counselors that form deep bonds with kids who are having a hard time in school and in life.
Todd - ToddThe best men can be police officers who advocate for more empathy in traumatic situations.