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Our legacy of precision began with one man, King C. Gillette. His vision has inspired more than 100 years of innovation to bring you the best shave in the world. And we’re not done yet.
King C. Gillette has the revolutionary idea of disposable blades so thin and so strong they were deemed impossible to forge by MIT-trained scientists. By 1901, he’d proven them wrong with his breakthrough innovation.
Gillette® set out to create the first mechanical innovation since the creation of the company — to make the blade angle more accurate and improve the grip, as well as the opening and closing adjustments. The first „instrument of precision”.
The first adjustable razor with three settings was introduced for light, medium, and heavy beards. Over time more settings were added, totaling nine. This was the company’s first distinctly mechanical effort at making a razor “share the work” of adjusting the blade angle to the face.
This was the first system razor with a ‘continuous band,’ spooled and retractable. It meant that the user would no longer have to touch the blade. This design was a highly stylized evolution of the original Techmatic, which had been a Gillette staple razor for over 30 years; an expression of the industrial design experimentation of the era.
Gillette® produces the Trac II®, the first twin-blade shaving system.
Gillette introducesthe Atra/Contour system, the first twin-blade shaving cartridge with a pivoting head, which allows the blades to better follow the contours of the face for a closer shave.
Gillette launchesthe Atra Plus®/Contour Plus — the first razor with a lubricating strip.
Gillette launches Sensor® — the first razor with twin blades individually mounted on highly responsive springs that automatically adjust to the contours of every face.
Gillette Fusion5™ razors debut in Manual and Power versions. They feature five blades and beat the MACH3 on every attribute, providing Gillette’s closest and most comfortable shave ever.
The Gillette Fusion5™ ProGlide® with FlexBall™ Technology Razor is the next evolution in our shaving revolution — a pivoting razor built to maximize contact with every contour of a man’s face.
It’s all about convenience. Now you can subscribe your favorite blades or order them on demand whenever you need them.