30 years ago we launched our tagline
‘The Best A Man Can Get.’
As a brand that encourages men to be their best, we are committed to
driving change that matters and promoting #TheBestMenCanBe.
To help make this a reality, we are distributing $1 Million per year for the next three years
to non-profit organizations executing the most interesting and impactful programs designed to
help men of all ages achieve their personal best.
We’re proud to celebrate men who represent #TheBestMenCanBe. Men who are advocates, mentors, and leaders in their communities, actively demonstrating what it means to be a great man, every day.
The best men can be leaders of support groups for men who are dealing with abuse, suicide and addiction.
The best men can be recovering addicts who turn their lives around, an then help others do the same.
The best men can be veteran firefighters who lead by example and promote diversity within their crew.
The best men can be athletes who make a positive impact on people’s lives by being honest about their depression.
The best men can be counselors that form deep bonds with kids who are having a hard time in school and in life.
The best men can be police officers who advocate for more empathy in traumatic situations.
