GILLETTE DEODORANTS PRESENTS
GILLETTE DEODORANT PROUDLY SUPPORTS
AND THEIR FAMILIES
In Gillette’s new short film, ”Every Hero Sweats, Some Never Show It”, Gillette wishes to showcase the lesser known challenges that servicemembers face when retiring or separating from the military and re-entering civilian life and finding a job. Gillette wants to celebrate the everyday heroes who persevere through that transition all while balancing the everyday demands of their job, family life, and any number of additional challenges they face.
As part of Gillette’s new “Every Hero Sweats” campaign, Gillette Deodorant is drawing inspiration from Gillette’s storied history of supporting the military. Gillette’s support began in WWI when the company provided standard razor kits to all US soldiers. In WWII, Gillette created covert kits for POWs that contained Gillette grooming items, but also other secret supplies like razor-blade compasses, counterfeit German currency, and maps of enemy territory.
In continuation of tradition, Gillette Deodorant is partnering with the nonprofit organization Operation Homefront, whose mission is to help build strong, stable, and secure military families so they can thrive in the communities that they have worked so hard to protect. As part of its partnership, Gillette will be partnering with select retailers to donate an estimated $2.5MM worth of product* to military families in need.
Stay tuned to learn more about how you can join us this Summer.
Gillette, and its parent company, P&G, is committed to hiring veterans. If you are a veteran and are looking for a job, we encourage you to visit our careers website: www.pgcareers.com/veterans-us
* based on avg non-promoted retail price if the estimated 500,000 units are donated