IN THE PAST 100 YEARS, OVER 4000 RAZORS HAVE BEEN DESIGNED TO SHAVE YOURSELF. THERE HAVE BEEN 0 DESIGNED WITH THE INTENT TO SHAVE SOMEONE ELSE.

UNTIL NOW

 Gillette introduces the first-ever razor designed solely
for assisted shaving.

"A man caringly shaves his elderly father because every man should look and feel his best."

WITH MILLIONS OF PEOPLE AROUND THE GLOBE UNDER CARE, GILLETTE OFFERS A HUMBLE BUT MEANINGFUL IMPROVEMENT IN THEIR DAILY LIVES. 

A man helps his elderly father maintain normalcy by giving him a clean shave.

RESPONSIBLE FOR SOMEONE’S CARE AND GROOMING? BE THE FIRST TO KNOW ABOUT GILLETTE’S RAZOR FOR ASSISTED SHAVING.