About Gillette

history of shaving

history of shaving

1900

King C. Gillette has the revolutionary idea of disposable blades so thin and so strong they were deemed impossible to forge by MIT-trained scientists. By 1901, he’d proven them wrong with his breakthrough innovation.

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1971

Gillette® produces the Trac II®, the first twin-blade shaving system.

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1977

Gillette introduces the Atra/Contour system, the first twin-blade shaving cartridge with a pivoting head, which allows the blades to better follow the contours of the face for a closer shave.

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1985

Gillette launches the Atra Plus/Contour Plus—the first razor with a lubricating strip.

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1990

Gillette launches Sensor®—the first razor with twin blades individually mounted on highly responsive springs that automatically adjust to the contours of every face.

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1992

In pursuit of your best shave, Gillette launches the Gillette Series line of shaving products with its signature Cool Wave fragrance.

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1998

Gillette breaks the performance barrier with the MACH3®, the first 3-blade technology, for an even smoother, closer shave.

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2004

Gillette introduces M3Power—the world’s first wet shaving system to use battery technology—providing Micropulses that help improve razor glide for a more comfortable shave.

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2005

Gillette introduces MACH3 Comfort Gel, a shave gel with Anti-Friction properties to provide the best glide available.

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2006

Gillette Fusion® razors debut in Manual and Power versions. They feature five blades and beat the MACH3 on every attribute, providing Gillette’s closest and most comfortable shave ever.

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2014

Gillette changes the landscape of manscaping with the first razor built for the male terrain—Gillette BODY™.

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2014

Gillette Fusion Proglide with FlexBall™ Technology Razor is the next evolution in our shaving revolution—a pivoting razor built to maximize contact with every contour of a man’s face.